To evolve Bagelitos' brand world, we delivered a cohesive visual experience across packaging, print, and brand collateral. We designed their bagelitos packaging to feel warm, punchy, and shelf-ready. We developed a sales deck and investor deck to extend their brand story with confidence, plus custom stickers, marketing collateral, and swag designs that carried the identity into everyday touchpoints. A refreshed character direction for Tito and a considered color palette tied every piece together, setting up a brand system built for growth.